How these comparisons are made

Five structural rows, no prices, and a rule about what we will not print.

What every table compares

1. Traffic source — where the visitors actually come from
2. What you need already — a list, an audience, a budget, a product
3. Where the risk sits — your time, your money, or your account
4. Time to first data — how long before you know it is working
5. What you own at the end — what survives if you stop

Why no prices

They change without notice, tiers get renamed, and a launch price is not a list price. A stale number on a comparison page destroys the only thing that page is selling. Model comparisons stay true for years, and they are more useful anyway: two courses at the same price can demand completely different things from you.

What we will not publish

• A competitor's current price, unless it is quoted from their own page on the day
• Invented buyer complaints for a product too new to have any
• A comparison that only ever reaches one answer

The disclosure that matters

This site earns affiliate commission on some of what it compares. That is why two of the six situation pages deliberately point somewhere we earn nothing — a comparison site that always lands on the same product is not comparing, and you should treat one that does with suspicion, including this one if it ever starts.