Two different buyers, two different reasons

Most programmes suit one group and are sold to both. This one genuinely works for beginners and for people already earning a little, and the value is different in each case.

The comparison

The verdict for beginners

Yes, and the live sessions are why. Beginners get more from a launch than from any other format, because questions get answered in a room rather than in a forum three days later.

Starting from nothing is the normal position for a launch intake. The material assumes it, and worrying that you need an audience first is the most common unnecessary hesitation.

The verdict for people already earning

Yes, and usually for one specific reason. A stalled result is almost always a mechanism problem rather than a knowledge problem - traffic arriving and converting to nothing.

Set against the beginner, this buyer is closer to a result and further from believing it. The assumption that beginner-facing material holds nothing for them is what keeps them out, and it is usually wrong for one reason: the audience the mechanism requires is something they already possess.

Which group gets more per pound spent

The second, usually, and it surprises people. Someone with an existing trickle of traffic can apply the mechanism immediately and see whether it moves anything within weeks, because the audience the mechanism needs already exists.

A beginner has to build that audience first, which is months of work before the mechanism has anything to act on. Same programme, very different time-to-signal.

The group that should not buy

Anyone whose autumn genuinely has no hours in it. Not "busy" - a real absence of two or three hours a week through October.

Against every other consideration on this page, that one outranks them. Experience, budget and prior failure all bend; an October with no room in it does not.

The third group nobody writes for

People who tried this two or three years ago, got nowhere, and assume the field moved on without them. It did move on - which is the argument for a current programme rather than against returning.

The methods that failed them are not the methods being taught now, and the audience platforms have reorganised twice since. Prior failure at an older approach says very little about a current one.

The test that works for both groups

Open a calendar and try to place two or three weekly appointments through October before deciding anything. Whether they fit is the comparison that separates the two groups above from the one below them.

An honest failure to place them is a useful result rather than a disappointing one - it resolves the question at no cost, which is more than most research achieves.

Programmes for beginners · The overall verdict · All eight decisions